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# Redefining Craft

A New understanding

Completed in 2015

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Redefining Craft in the Twenty First Century is an encounter between traditional artisans and digital artists organized by IED Fashion Lab Madrid that aims to redefine craftsmanship and the guild concept in the this century, juxtaposing initially antagonistic concepts such as “craft-technology,” “local-global,” “tradition-innovation” or “inheritance-future.”

 

 

Leatherwork & 3D Printing
Body pieces and accessories are created with embossed leather details on structures, volumes and textures designed with a digital program and printed in 3D.

 

Julia Koerner, Vienna. 3d Printing.
Oficio Studio, Madrid. Saddlery in leather.

 

 

Embroidery & Arduino
Sensorial color-changing embroidery is investigated. Traditional techniques such as the Cross Stitch or the French Knot are intertwined with LEDs, microprocessors and Arduino boards.

 

Afroditi Psarra, Athens. Arduino.
JT Bordadores, Madrid. Embroidery
With the collaboration of the AITEX Textile Technology Institute.

 

Screen Printing & Digital Art
“Glitch Art” is examined as a creative method applied to traditional printing techniques, including a necessary dialogue about how the “error” in digital and analogical processes leads to the creation of a new aesthetic language.

 

Ill Studio, Paris. Digital art.
Ana Escalera, Madrid. Serigraphy.

 

 

Basketmaking & Wearables
New ergonomic structures for the foot are assembled employing classic basketry techniques as the basis for three-dimensional construction, in addition to the mixture of both natural and technological materials.

 

Ricardo O’Nascimento, Sao Paulo. Wearables.

Carlos Fontales, Toledo. Basketry.
With the collaboration of the AITEX Textile Technology Institute.

 

 

Tailoring & Digital Video
The art of tailoring and its construction process are depicted utilizing new digital and artistic video techniques.

 

Igor Zimmerman, Stockholm. Video artist.
Yusty Morales, Madrid. Tailor.

 

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